‘Rice is great, especially if you are really hungry and want to eat thousands of something!’
Founded in 1915, Amira has today become an international producer of packaged Indian specialty rice, with sales in over 60 countries. Amira offers each market an extensive portfolio of rice that has been carefully developed to appeal to local markets around the world. Customer tastes and expectations have been finely segmented to deliver authentic flavor that go well with a variety of popular cuisines.
The majority of Amiras revenue is garnered from its premium long-grain basmati rice – surely an affirmation of the prominence of basmati rice well established in the psyche of ordinary consumers and professional cooks alike, while preparing Biryani and other rice dishes. This slow-aged mature rice is cultivated at the base of the Himalayas in select parts of India and Pakistan.
To showcase the sophistication of its extra long grain basmati rice, Amira participated in the food industry’s biggest international exhibition & conference, “Annapoorna– World of Food India Mumbai” held at the Bombay Exhibition Centre in Mumbai.
And who better to tantalize their invitees taste buds than the winner season 3 of MasterChef India & the owner of Macchiato…