“Most of the seven billion people in this world suffer from malnutrition. Half do not have enough to eat and the rest of us eat too much.”
– Earle Gray
Getting up early on a Sunday morning is not something we look forward to… but this Sunday was different… and we knew we had to be there.
The World Bank estimates that India is one of the highest ranking countries in the world for the number of children suffering from malnutrition. This staggering statistic got Quaker to get its thinking cap on & earlier this year, the Quaker Gift a Meal initiative successfully helped provide 2,00,000 nutritious meals to around 4000 children across 12 states in India.
On the occasion on World Food Day, Quaker launched their ‘Quaker Feed a Child’ program to bring a fistful of nutrition to thousands of underprivileged children in India during this festive season. For every pack of Quaker Oats purchased on BigBasket.com this festive season – between World Food Day, 16th October to Children’s Day, 14th November – Quaker will provide a meal to an underprivileged child in India, through Smile Foundation. Quaker has pledged to provide a minimum of 2,00,000 meals to children in India through Quaker Feed a Child during this period.
To mark the launch, Quaker India, along with celebrity Chef and PepsiCo’s Nutrition Ambassador, Vikas Khanna, hosted a long table brunch with oats-based dishes for children from Smile Foundation.
We entered the venue through the pop-up kitchen, where we saw Chef Vikas Khanna over-look every single detail of what was going to be served to the children.
Before the event officially began we decided to mingle with the kids who had been kept in the dark about the details of the event to give them Super Sunday Surprise.
The launch of the ‘Quaker Feed a Child’ initiative began with an introduction by…
…Deepika Warrior, Vice President – Nutrition Category, PepsiCo India. She said, “We believe that ‘EkMuthiQuaker’ has the power to make a difference in people’s lives. Quaker Feed a Child is a social extension of what ‘EkMuthi’ can do. This initiative is based on a powerful thought that urges us all to make every festival more meaningful by simply pledging a fistful to feed a child.”
Talking about the initiative and the special brunch prepared for the kids, Chef Vikas Khanna, said; “Whether I’m in New York or in India, it pains my heart to see news and sights of children in India who are less fortunate. The problem of hunger and malnutrition in India cannot be solved in a day, and certainly cannot be solved by one person or entity. If we all make an effort to bring a smile to even one child, I think we’ll get the true blessings we yearn for in the festivities. That’s the core of Quaker Feed a Child and I am happy to be a part of it. The brunch today marks the beginning of the initiative, and aptly so on World Food Day. To make this a special brunch for the kids, we have created healthy Quaker Oats based pink beetroot idlis, pizzas, burgers, spaghetti and cookies. What better way to celebrate the festive season than by feeding a nutritious meal to kids.” For more pictures : www.facebook.com/EverythingOnAPlate
To know what inspired him –
Actress Saiyami Kher too spoke a few words on how she strongly believes that every little drop helps make the ocean and similarly everyones ‘Ek Muthi’ will help tackle malnutrition.
After a Q&A with the invitees…
…Chef Vikas Khanna along with the staff present personally served the children and they loved every bit of it. The children loved their special Quaker spread; & to be honest so did we !